John Embiricos Talks About Global Eco Rescue
John Embiricos shares his insights. His company, Global Eco Rescue, or GER, aims to properly value nature as a capital asset - i.e. putting a price tag on deforestation and environmental degradation. GER has been chosen by government officials in Indonesia to conduct a pilot program, which may serve as a model around the world.
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” Global Eco Rescue is a company that is, whose objective is to take nature and incorporate that into the capitalist system and thereby broadening the definition of capital to include nature as a capital asset. And the reason for doing so is because of the current state of evolution on the part of mankind, which is the direct result of the industrial revolution, we have basically reached a point where we are using up nature at a historic rate much to its detriment. An example is the fact, as we were told here in the conference, in the oceans of this world, we have lost 90% of big fish, all the different species. “
” So that, if you think of it as though you had saved up some money, put it in the bank and you are living off the interest, that might be considered sustainable. But if on the other hand, not only do you spend on interest, but you start to also spend the capital in your bank account, then you have only a limited amount of time in which you can continue to behave like that - before you run out of capital. So this is what is happening to nature. “
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